Tyroo and Indiainfoline.com present the Union Budget 2010

Tyroo Present the Union Budget 2010

Tyroo and Indiainfoline.com present the Union Budget 2010

Indiainfoline.com – India’s largest online broking and research company, and Tyroo Media Pvt Ltd – a Global Advertising network, today announced the launch of Budget property of Indiainfoline.com. With this alliance Tyroo holds the exclusive rights for the marketing and advertising on the budget property on Indiainfoline.com

Union Budget 2010, which will be one of the most watched budgets till date – considering it’s the first budget after recession and Industry/corporate leaders would be eagerly awaiting the proposal from Finance Minister. Tyroo has been appointed as the exclusive agency for the marketing of the budget property created by Indiainfoline.com India’s largest Financial Research Company.

Speaking on the alliance, Amar Ambani, Vice President-Research, said: “We are excited to be partnering Tyroo for the exclusive sales of the budget property. Budget period is the peak time for Indiainfoline, we have one of the largest team of researchers working on providing real time analysis of the policy decision taken by the finance minister and the impact of these decisions on corporate and common man. The property sees increased traffic during the budget period and we look forward to our association with brands through Tyroo.”

Besides live updates, quick impact analysis and detailed sectoral impact, the run-up to the budget is already seeing increased activity on the India Infoline budget page. Expectations, whether high or low, have started flowing in from corporate and can be viewed on the website.

The key differentiator of www.indiainfoline.com remains its ability to effectively put things in perspective; this comes from the parentage of IIFL, the leading financial services company in India. IIFL has an unmatched research team which offers an edge over most other sites which are more of content aggregators. In short, we provide research that FIIs and MFs trust.

This makes www.indiainfoline.com among the best platforms to advertise during the Budget.

Speaking on the opportunity, Siddharth Puri, National Manager – Products, Tyroo Media – said “Through our alliance with Indiainfoline leaders in Financial Research for their Budget Property we bring more access to captive C-Level, HNI, Professionals to advertisers in addition to our existing premium audience offerings. Biggest advantage for advertisers is higher share of voice for money being spent as most of the digital budget offerings concentrate on budget days whereas most of the action on internet is seen in post budget period, Money spent by brands with us will ensure 100% visibility to audience for the crucial next 30 day period.”

The website is already seeing a lot of traction; we have exclusive fund manager views, industry demands, corporate expectations and interactive sections to discuss views. Besides relevant stocks to watch during budget time, www.indiainfoline.com also offers comprehensive coverage on the Economy Report and Railway Budget.

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