Technics Today.com

MTV India’s Facebook fan page crosses the 500,000 mark!

M TV

MTV, India’s leading multimedia youth platform has crossed a phenomenal number of 500, 000 fans on its Facebook fan page – www.facebook.com/mtvindia! With a reach of 100mn last year, MTV India’s Facebook fan page is yet another way of going beyond television & right to where the youth is. Innovative content & constant evolution has helped MTV to cater to what the youth looks for today.  With a promise of a lot more ‘multiplatform-ication’ coming up, MTV pays a tribute to the youth of India & says a BIG Thank YOU!!!

The MTV fan page not only talks about music and entertainment, but also talks about important topics like social reform, politics and sports. It is everything the youth can relate to and a platform where they can voice their opinions. The page’s passion points revolve around its fans’ passion points… thus the 500, 000 and still counting! From television, to now social media, MTV is surely a viral you must catch!

“To keep consumers coming back for more, you need to have constant engagement and TV alone can never do that. Hence the Beyond TV drive. The challenge is to create a meaningful platform and then let the world co-create around it. The fact that over 500K very sharp young minds are a part of the MTV World shows that we are moving in the right direction. But really, this is just the start towards becoming a truly multiplatform brand” says, Aditya Swamy, Senior Vice President – Sales & Marketing, MTV India on this milestone.

To know more, log on to www.mtvindia.com !

Popularity: 2% [?]

Facebook celebrates 500 million people worldwide, 12 million people in India with launch of Facebook stories

Facebook

Facebook today launched Facebook Stories, an initiative dedicated to showcasing the connections made and stories shared by the 500 million people who are actively using the service every day. Facebook Stories was announced by Mark Zuckerberg in a video addressed to all Facebook users worldwide.

“Half a billion is a nice number, but the number isn’t what really matters,” said Mark Zuckerberg, founder and CEO. “What matters are all of the stories we hear from you about the impact your connections have on your lives.” Beginning today, Facebook users can submit their stories about how Facebook has played a role in their lives to stories.facebook.com. Stories submitted to the application can be browsed by theme, such as “Family” and “Sports”, or sorted by geography. The Application will also surface “Most Popular” stories based on the number of “Likes” a story receives. The Facebook Stories initiative comes at an exciting time. The company today announced that it has surpassed 12 million users in India as people continue to share their lives on Facebook. Each month, people in India in upload more than 53 million photos, while mobile usage has increased ninefold in the past year.

To inaugurate Facebook Stories in India, award-winning producer A. R. Rahman shared his personal story about how Facebook has enabled him to connect with his fans. “Facebook has really made it so easy for artists to connect with their fans – making them part of our daily lives,” wrote Rahman on stories.facebook.com. “To me, that’s one of the best ways I can show my fans how grateful I am for their support.”

Blockbuster actress Deepika Padukone also shared the impact Facebook has made on her life. “In the networking world Facebook literally provides a FACE to one’s identity in the world wide web,” she wrote. “It gives me semblance of being grounded by allowing me to be constantly in touch with my friends and family and people whom I love and cherish!”

To share your own story, go to http://stories.facebook.com/, login with your Facebook credentials and find the “What’s your story?”. Prompt at the bottom of the page. Stories submitted will appear in the Facebook Stories application for others to read, “Like”, and reflect upon.

Popularity: 2% [?]

ESPN Cricinfo

Facebook ‘Like’ plug-in now on ESPNcricinfo

ESPNcricinfo, the world’s leading cricket website, has integrated one of Facebook’s new social plug-ins, allowing fans to “like” any player, story or photo and share it with their friends. The site is one of the first companies to roll out the new set of products by Facebook on its website www.cricinfo.com, as announced at the F8 conference in San Francisco last week.

ESPN Cricinfo Like

Through the plug-in, visitors to ESPNcricinfo can now “like” a story, photo, gallery or player, with these updates appearing directly on the visitors’ Facebook walls. The visitors can also see recommendations of similar content based on what they have liked in the past, content their Facebook friends like, and a list of which stories, players or photos are trending in popularity across the site. With this integration, ESPNcricinfo’s vast player-profile database (55,000+ players) will also begin to appear on Facebook as players and officials are liked and shared by fans.

Sambit Bal, Editor, ESPNcricinfo said, “Internet is a participatory medium, people trust their friends, and they want to share the content that they find interesting. And our readers are our most effective brand ambassadors. The Facebook ‘Like’ button is a great way to spread the word, and we are delighted to be among the first websites to have incorporated it.”

ESPNcricinfo identified that about 20-30% of comments posted on Facebook are related to sports. Through this application ESPNcricinfo has brought together sport lovers and active users of social networking sites on a common platform.

The launch of social plug-ins on ESPNcricinfo.com (and on ESPN.com around the NFL draft) will be followed in the weeks ahead with the rollout of similar tools on other ESPN sites, including ESPNscrum.com, ESPN.co.uk, ESPNF1.com and ESPNsoccernet.com.

Popularity: 4% [?]

CNN Integrates Facebook

CNN Integrates Facebook® Globally Across CNN.com and CNNMoney.com

Facebook Social Plugins Enable Online Audience to Recommend, Share and Comment on CNN Articles, Videos, Blogs and iReports with their Facebook Friends

Continuing to press its advantage as the No. 1 news and information site, CNN.com and CNNMoney.com today launched site-wide integrations of Facebook Connect and new social plugins. The enhancements will incorporate multiple ways for CNN.com and CNNMoney.com users to seamlessly recommend, share or comment on the news site’s content with their friends on Facebook, as well as see when their friends have recommended, shared or commented on CNN.com content.

“Today it’s possible that people may be more connected with their friends on Facebook than they are to the people they see every day, and sharing what interests you most with your friends online has become a form of cultural currency,” said KC Estenson, senior vice president and general manager of CNN.com. “As one of the most trusted sources of original reporting, CNN is uniquely positioned to reinforce the connections between Facebook friends. We hope this effort will make our brand even more personally relevant to our audience.”

In 2009, CNN and Facebook joined forces and enabled millions to experience the Inauguration of Barack Obama right alongside their friends directly on CNN.com. The unique collaboration set a new record for the largest live video event in Internet history.

The latest chapter in CNN’s partnership with Facebook makes CNN.com and CNNMoney.com even more personalized and social, reflecting users’ activity directly on the sites through several tools, including:

Global Facebook Connect authentication : The core functionality behind Facebook Connect, which allows users to log into CNN.com with their Facebook account, integrating with their CNN Member Services profile.

Homepage Activity Feed : On the right side of the homepages of CNN.com and CNNMoney.com, there will be an Activity Feed featuring a combination of actions from the aggregated CNN.com audience as well as a user’s Facebook Friends, depending on the preferences of the user.

CNN.com profile page activity module : On a user’s profile page on CNN.com, they will be able to access more friend activity data, similar to what is available on the homepage module. In addition to managing their personal settings on the site, users can see more of their friends’ activity and interactions with the site.

Recommending Story Pages, Videos, Blog Postings and iReports : Whether logged into Facebook.com or connected to Facebook through CNN.com, users are able to “recommend” and share CNN articles, videos, blog postings and iReports with one click, as well as add a comment to their recommendation. Once a user takes an action, it will publish in the CNN.com homepage personalization module and the news feed of their Facebook profile. Further, if a user includes a comment while recommending or sharing, the news feed item will be more prominently displayed on the user’s Facebook wall. This feature will also display avatars of a user’s Facebook friends who have recommended the story, as well as the total recommend count.

Facebook Connect in NewsPulse : Late last year, the U.S. edition of CNN.com unveiled NewsPulse – an intuitive filtering tool enabling users to search the site’s most popular articles and videos by topic or keyword, as well as read, watch or share that content without leaving the NewsPulse experience.  In addition to being sortable by popularity, number of CNN.com comments and time published, NewsPulse now can be sorted according to the number of times a piece of content has been recommended or shared through Facebook Connect.

Popularity: 5% [?]