Accelerates Consumer Journey To Mobile Internet
• Launches Nokia Asha 305 and Nokia Asha 311 with Touch screen, delivering an aspirational ‘Smartphone’ experience at new price points
• Supported by Nokia Browser 2.0, the phones will offer a newer, faster, smarter internet experience – 3x faster, 85% cheaper
• Ties up with EA Sports to offer 40 free games to download and keep forever
Nokia India recently announced the launch of its two unique and inspiring products to its already popular Nokia Asha family – Nokia Asha 305 and Nokia Asha 311 – keeping in sync with its strategy of connecting the next billion to the internet. The Asha family of phones with the cloud accelerated Nokia Browser are optimized for faster and cheaper browsing experience, apps, games and social networking offering smartphone experience to consumers at newer price points.
The touch phones come with a unique and visually appealing User Interface (UI), that is intuitive and easy to navigate, and will offer free download of 40 EA games including some of the best known titles. Nokia Asha 305, priced at Rs. 5029/- is already available in the market and Nokia Asha 311, priced at Rs. 7139/- is available starting August 12 across the country.
Launching the latest Asha Touch range, Mr. Viral Oza, Director Marketing, Nokia India, said, “The Nokia Asha family has received tremendous consumer response. With a variety of form factors across price points and innovations such as Nokia Browser, Nokia Maps and DRM free Nokia Music, Nokia Asha family has triggered data consumption habits in first time data users. With the launch of Nokia Asha Touch range, we are strengthening our range of ‘mobile internet’ devices that offer these exciting experiences to the consumers.”
The latest Nokia Asha devices were launched by India’s ace racer, Karun Chandhok. “I spend most of my time on the road and this is a great device for me to stay connected with my friends and loved ones. Being a gaming enthusiast, I am impressed by the EA Games package on these devices. With these devices, Nokia again has launched a winner true to its legacy,” said Karun Chandhok.
The beautifully crafted Nokia Asha 311 is a fast and fluid 3.5G capacitive touch screen device, powered by a 1GHz processor to provide a great internet experience. The bright and edgy Nokia Asha 305 is a fun and affordable phone, featuring the exclusive Easy Swap dual SIM.
The Asha touch devices are supported by Nokia Browser 2.0 that will offer consumers faster and cheaper internet access as it compresses the data consumption by 85% using cloud acceleration technology. The browser helps web sites load up to three times faster in comparison to devices without cloud-accelerated browsing, making it simple for users to find and select from more than 10,000 web apps available for download. Consumers can easily stay connected with friends and family at the touch of a button as well as share files and links across their social networks. Furthermore, the Nokia Browser’s Download Manager feature helps consumers to manage external content easily, saving music, video or pictures on a memory card, while surfing the internet.
Apart from providing a great social online experience, the Nokia Asha 311 and Asha 305 have been created with entertainment in mind. All users will receive an exclusive gift of 40 EA games to download for free (data charges will apply) and keep forever. These games range across action, arcade and sports, and include titles such as Tetris, Bejeweled, Need for Speed: The Run and Fifa 2012. The Nokia Asha 311 also comes with 15 levels of Angry Birds pre-loaded onto the phone, perfect for making the most of the touch screen and 1GHz processor.