Android Is The #1 Brand on Google Plus

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While many businesses are solely focused on using Facebook and Twitter, Google+ is something that shouldn’t overlook. Android has tapped into this market and they are currently the top brand on Google+, with over 365,000 followers, placing them higher on the list than brands like ESPN and Coca-Cola.

Having a strong presence on Google+ can help brands drive more traffic to their site and thus potentially increase revenue. Unlike many of the other social media platforms, Google+ allows businesses to improve their SEO rankings on Google. While Facebook mentions and Twitter are both important, you can get higher rankings in a search by having more followers. While Facebook mentions and Twitter are both important, you can get higher rankings in a search by having more followers. Google designed this specifically to get more people creating user pages.

Because of the impact having a Google+ page can do for your company, it is important to create a page that will be worth your time and effort. Here are things that Android is doing that help them in being successful and you can incorporate into your businesses Google+.

• Ten cent applications: As a promotion, Android offered apps for 10 cents for 10 days. You may not do the exact same thing, depending on what your business is, but the idea of valuable promotions can carry across to most companies. Offering something special that draws users in will get liked and shared – Android had over 2,000 shares and 3,000 +1’s with this promotion alone.

• Video Content: Posting original video content that is engaging, creative, informative and unique will bring people to your site for sure. Android has posted demonstrations, game developer interviews, and an interview with Keith Richards for Google Music. This is original content that can only be found on their site, drawing in curious viewers.

• Google Music: Android partnered up with Google Music to offer discounted music albums for $1, as well as free music that could be shared with your Google+ circles. You may not be able to do this with your brand, but promoting something free or discounted always draws attention.

These are just three examples of what you can do with your Google+ page to make it more successful. People follow the brand because they know they will get a lot of useful data on a regular basis, as well as sometimes exclusive offers.

Every business or brand can learn from Android because they have thought about all aspects of their business and added it to their Google+ page. What can you incorporate on your page that you learned from Android?