Whirlpool Redefines Washing Machines in India

360° Bloom Wash

Launches the all new ‘360° bloom wash’ as a part of its global centennial celebration

Whirlpool of India, a subsidiary of the Whirlpool Corporation, global manufacturer and marketer of major home appliances, today launched the all new 360° Bloom Wash, the washing machine with radically different washing technology as a part of Whirlpool Corporation’s 100 years celebration.

This washing machine brings together best of both the worlds- the wash quality of a front loading washing machine* and the convenience of a top loading washing machine. Unlike normal washers, 360° Bloom Wash moves clothes in 11 different motions. The most unique motion is the bloom motion that moves clothes inside out, like a flower blooming which ensures every corner of the cloth is scrubbed thoroughly. 360° Bloom Wash uses nearly 70% less water while soaking the clothes giving the benefits of time, energy, water & detergent saving. The new H2O low technology creates a powerful waterfall by re-circulating the water, ensuring a thorough wash and rinse.

Speaking on the occasion Mr. Shantanu Dasgupta, Vice President, Corporate Affairs and Strategy said, “Whirlpool, inventors of washing machine, has always strived for innovations which emanate from a deep consumer understanding. As part of our global centenary celebrations, we are proud to introduce the revolutionary 360° bloom wash in India. We strongly believe that this new launch will be one of the key drivers in reinforcing Whirlpool brand’s leadership in innovation and positioning as a home appliances specialist.”

Bloom wash washing machine will be available in 2 exciting colors white and graphite with price ranging from INR 24,000 to INR 25,000. It includes 24 wash programmes and has an inbuilt heater. Its available in White and graphite colours.