S Mobility Unveils The ‘Transformer’ Phone Priced at Rs 4599/-

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S Mobility Unveils the ‘Transformer’ Phone

Spice M5500

• With two designs (Form Factors) in one phone, now ‘transform into a new you’ anytime
• Tie up with Transformers 3 movie, offers pre embedded movie content in the form of Wallpapers, Videos, Themes, etc.

Key Features Of M5500

-  Form Changing Design
-  6 cm QVGA Touch screen
-  FM Transmitter
-  Multi-SIM ( GSM-GSM)
- 1.3 MP camera
-  Stereo Bluetooth
-  FM & MP3 Player
-  Video Recording
-  8 GB Expandable Memory
-  GPRS/WAP/JAVA

S Mobility, India’s leading mobility company, launches Transformer, India’s first transformer phone, in an exclusive tie-up with one of the largest movie franchises in the world, Transformers 3 – Dark of the Moon. Matching the si-fi technology of the auto-bots in the movie, the phone also transforms from a trendy bar to a smart touch in a flash of a moment. This handset will come with pre-embedded Transformers 3 content, like video, wallpapers, etc. and will be branded with the Autobot logo adding to the cool factor.

Transformers M5500

This GSM-GSM Multi SIM handset has cutting-edge design with a premium mobile experience for those who like to flaunt their phone in a new way every day. The phone offers full touch experience with 6 cm wide screen, a 1.3 MP Camera & Video recording feature. Its 8GB expandable memory will make sure the users never run out of space while saving their favorite pictures and videos. The FM, MP3 player, FM transmitter & Stereo Bluetooth will make sure the music lovers have a huge gamut of music features at their disposal. GPRS, WAP & JAVA are the other add-on features that further add value preposition to this multimedia device. The phone is available in yellow, red & white colours.

While speaking on the launch of Transformer, Mr. Kunal Ahooja, CEO, S Mobility said, “Transformer offers an exhilarating mix of style, innovation and features that is a breakthrough in the mobile handset market in India. With its form changing capability, we have yet again tried to offer a product that appeal to the ever trendy youth as it is as per their requirement and affordability. The tie up with Transformers 3 movie is further expected to raise its appeal quotient.”

Transformer is priced at Rs 4599 (MRP). The handset is available across India through more than 50,000 retail points including the 750+ Spice Hotspot retail network.

S Mobility has entered into a one year agreement with Hasbro, the official licensing partner and franchisee holder for the latest Transformer 3 movie, wherein they can use the Transformer 3 movie franchisee across their range of Transformer series of products.