Tribal Fusion Scales Up Operation in the Middle East with Appointment of General Manager
Tribal Fusion
Tribal Fusion® the leading digital marketing solutions company today announced the appointment of Rajiv Singh as General Manager, Middle East. As General Manager, Rajiv will be responsible for Tribal Fusion’s Middle East business operations and will lead the company’s expansion into the region.
Rajiv joins Tribal Fusion with over 25 years of extensive experience in print and online advertising sales. During his last stint with Khaleej Times, he spearheaded the expansion of the online business in Middle East.
With his extensive experience and well-conceptualized sales strategies in the media segment, he will now lead the team to deliver profitable revenue growth across–the company’s core industry segments.
“Tribal Fusion’s positioning, market leadership and direction makes it a very exciting place to be in and I am delighted to be a part it,” remarked Rajiv Singh, General Manager, Tribal Fusion – Middle East. “I am confident that Tribal Fusion will continue its strong progression – thanks to the strength of its people, focused expertise, alliances and partners,” he added.
Prior to joining Tribal Fusion, Rajiv was also associated with Hindustan Times, The Times of India and Dainik Bhaskar and helped them in revitalizing the media brand.
Commenting on this important senior appointment in the region Deepali Thakur, Senior Business Director – Middle East said “We are extremely happy to have Rajiv on board. He brings with him a wealth of experience in the media industry which will help the business take a quantum leap in its service offerings and management strategies.” “He will also lead our expansion into the Middle East as we continue our investment in other international markets.”
Tribal Fusion is the leading online ad network in the Middle East and Africa region, (Source: comScore Key Measures report, December 2010) reaching more than 57 million unique users per month. The network also has dedicated teams in Jordan, Egypt (Cairo) & Kingdom of Saudi Arabia (Riyadh and Jeddah) that help to better serve the advertisers in the region. This tremendous growth is indicative of Tribal Fusion’s belief in the region and bringing its worldwide commitment to offer the best-in-class digital media solutions to the advertisers here, in a complete brand-safe environment.
Tribal Fusion – Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of “what works” to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.
Tribal Fusion® is owned by Exponential Interactive, Inc. – a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at www.tribalfusion.com and www.exponential.com.
Cool nice to hear about this