airtel digital TV Brings in A La Carte Offerings for its Customers

airtel digital TV A La Carte Offers

Customers can pick & choose and pay for the channels they wish to watch
airtel digital TV customers can now choose to either opt for a la carte OR any from our wide range of monthly Base Packs OR a mix of Other Channel Packs on a Base Pack

airtel digital TV, the DTH service from Bharti airtel, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011. The initiative will empower the airtel digital TV customers to create their own channel packages, with cost of individual channels starting from Rs 3 onwards. In case the customer opts for the a la carte option, there would be a minimum charge of Rs 150 + service tax per month or actuals whichever is higher.

Customers can go to the website www.airtel.in/digitaltv and choose the channels they wish to have in their selection, from the Plans and Offers section or call our 24*7 toll free numbers- 12150 for airtel users OR 18001028080 for other mobile users. Customers can also choose to SMS ‘HELP’ from their mobile number to 54325 for Customer Care representatives to help them with their choice of a la carte channels. The channels are sorted by genres for easy selection.

According to Mr. Ajai Puri, Director and CEO, DTH services, Bharti airtel, “Content has always been central to our endeavours. The early introduction of our a la carte offerings enhances choice and convenience for our customers who can now either go in for either a la carte or choose from our wide range of monthly Base Packs or have a mix of Other Channel Packs on a Base Pack. Our insights show that customers prefer to choose channels by genre and airtel digital TV is best placed to cater to this growing need. Given that customers do prefer entertainment in a language of their choice, airtel digital TV offers all its customers the choice to choose their Regional Language Pack and get all the channels therein, free for life.”