airtel Mobitude 2010 – The Verdict of Indian Masses Is Out

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airtel Mobitude 2010 – The Verdict of Indian Masses Is Out

airtel Mobitude 2010

· Captures preferences of over 150 million mobile users across the country
· Includes annual analysis of music, images, video downloads, and data traffic

Highlights

. Diwali delights India most: Out of total SMS traffic of over 90 billion in the year – more than 1.2 billion SMSes were exchanged on Diwali

. ‘Munni Badnaam Hui’ leads music downloads: While a total of 225 million songs were downloaded in 2010 – Malaika Arora starrer item song from Dabaang peaked full-song music charts

. Katrina Kaif and Salman Khan rule: Of 25 million images and wallpapers downloaded, both stars scored numero uno position in respective categories

Bharti airtel, India’s leading global telecommunications company, today released the findings of airtel Mobitude 2010 – the only survey of its kind to map onto mobile phone usage trends across the country. Based on a detailed analysis of data capturing all downloaded content by airtel mobile users in 2010, this survey is compiled at the end of every calendar year – thus bringing out the India’s preferences and favorites across various categories.

Mr Atul Bindal, President – Mobile Services, Bharti airtel said, “Today, people across India are  increasingly relying on the mobile platform as their  source of entertainment and information from  songs, videos, wallpapers to applications. The findings of airtel Mobitude 2010 are a true manifestation of what appeals to the Indian masses. As the country’s largest mobile services provider – we are proud to be a leading an industry connecting millions, bringing alive airtel’s brand proposition of ‘closer to what you love’ for our customers”

According to airtel Mobitude 2010 – a whopping 90 billion SMSes were exchanged in India on airtel last year. Interestingly, the maximum number of SMSes exchanged was recorded at 1.2 billion on the auspicious occasion of Diwali (see A). Diwali thus turned out to be India’s most celebrated occasion, beating last year’s winner – the New Year.

In the entertainment space – songs from Bollywood movie ‘Dabaang’ were on the top of the Indian mobile charts with “Munni Badnaam Hui” and “Tere Mast Mast Do Nain” at number one and two (see B) in the full songs downloaded category.

In Bollywood segments, airtel Mobitude 2010 concluded that Katrina Kaif and Salman Khan ruled in the categories of images downloaded (see C and D). Despite several new entrants in the Bollywood world – Deepika Padukone and Ranbir Kapoor were the only new comers to feature among the top 5 categories. Amongst sportstars (Male) – Sachin Tendulkar was clearly India’s favourite, followed by Indian cricket team captain M.S.Dhoni (see E). In the sportstars (Female) Sania Mirza maintained the number one position closely followed by international stars (see F). According to the survey, 25 million images and wallpapers were downloaded by airtel mobile users in the last one year.

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