LG advances in the Smartphone category
* Launches LG Optimus One powered by Android ™ 2.2, which is latest in Android ™ software version, for Rs.13,500
* Target 80% revenue growth in mobile business by 2011
* Increase production capacity to 15 million units by end of next year
* To target 15~20% market share in the Smartphone category with a volume growth target of 170%
* LG Optimus range to get 10 more devices in the next 6 months
With the evolvement of the India handset market, Consumers are rapidly making the transition from just lifestyle, feature phones to Smart phones which offer an ideal platform to maintain the hectic work-life balance. Consumers today are looking for phones that fit their lifestyles and therefore are exploring options in Smartphone category that are packed with business applications, entertainment, connectivity and lifestyle features.
In line with its strategy of focusing on the Smart phones , LG Electronics recently announced new series in Smart Phones ‘Optimus’, and today announced the launch of one of its most innovative smart devices from the series– LG Optimus One in India.
On the occasion, Mr. Moon B Shin, Managing Director, LG Electronics India Pvt ltd said, “Smartphones are poised to drive the growth in the India mobile market in the coming years and LG’s focus on innovation based on thorough consumer research, places us squarely at the forefront of that evolution. 2011 will be aacceleration phase for LG Mobiles, and all are plans, investments are aligned towards taking 12-15% of market share in Smartphone segment. We have set aside 350 crores as marketing investment for 2011.Our focus in Smart phones would deliver the ultimate consumer experience. We are therefore pre embedding loads of applications, making phones ready to use with exposure to world of applications.”
Further he added that we have identified Mobile Phones as a strategic growth engine category. Keeping this in mind we will increase the production capacity from 8 million to 15 million by next year at Pune plant. We also have an ambitious target of 80% revenue growth in mobile business by 2011”.
Mr. Vishal Chopra, Business Group Head, Mobile Communications, LGEIL remarked, “2011 will be an important year for us with respect to Smart Phones. Our focus would be to simplify Smart phones for consumers, give them experience on how applications can improve life. Simultaneously we are looking at expanding the retail presence by 25,000 retails and 500 LG exclusive LG mobile gallery. Next year we plan to launch 55 new models, out of which 40% will be Smartphones and our marketing investments would also be aligned accordingly” At the same time
Announcement of LG Optimus One is another big leap by the company. Spearheading the latest in mobile technology, the Optimus One with Google™ offers unfiltered and genuine smart phone experience. Convenient user interface and diverse multimedia options ensure a mobile environment that makes this device one of the easiest to use on the market.
LG Optimus One with Google ™– Live interestingly
LG Optimus One is the result of extensive consumer research and development that delved into the way users gather information in today’s digital age. An iconic Android-powered smart phone with 2.2 OS version, is the first to consolidate its position in the segment in the Indian smartphone market. With smoother internet browsing, web-page loading, application pop-ups and multi-tasking, the new LG Optimus One is the optimal choice for a versatile smart phone that transforms to become whatever you want through advanced technology and 40 preloaded applications. The phone is packed with 3 MP camera, 2 GB Memory, GPRS, EDGE, Threaded Messages and many more special features. LG Optimus One is available at all retail outlets at Rs 13,500/ only.
LG Optimus 7 – coming soon
Another phone to create waves in the international market is the LG’s Windows® phone 7 device – Optimus 7. A direct result of LG and Microsoft’s close work together in the smartphone market, the LG Optimus 7 series offers the glance and go experience of Windows Phone 7 combined with unique features only available on the LG devices. These compelling applications — the DLNA-based Play To, augmented reality (AR) and Voice-to-Text — are available as Live Tiles on Windows Phone 7 and can be accessed via integrated “Hubs”. The phone allows users to enjoy a new era of entertainment through the introduction of Microsoft’s popular Xbox LIVE® and Zune® services. The advanced 5MP camera offers a host of technological enhancements from LG such as Intelligent Shot, which lets users, take the perfect photo without having to adjust camera settings and Panoramic Mode for stitching together a full 360-degree landscape scene. It has 3.8 inch WVGA LCD and 16GB of internal memory.