Reynolds Trimax Ad With Sachin Tendulkar

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The new Reynolds Trimax is the new mantra for Excellent Academic Performance

Tune into the latest Reynolds commercial to unveil the power behind the success of a student

Reynolds Trimax

G M Pens International Pvt. Ltd, an exclusive licensee of Reynolds, France and the leading writing instrument manufacturer, has launched a new TV campaign with four new commercials for the Reynolds Trimax Pens featuring Sachin Tendulkar. The communication has been ideated to make the TVC relevant to the youth in a manner they could easily identify with. The new TVC will go on air nationally featuring ‘Master Blaster’, Sachin Tendulkar, endorsing the brand.

According to Mr. B Karthik, Assistant General Manager Marketing, GM Pens, “The association of the pen’s core attribute with the brand ambassador, Sachin Tendulkar, connects immediately with the youth, as he is an ideal youth icon for many in India. The campaign addresses youth’s biggest challenge of having to produce maximum results all the time. Hence, this will surely attract them and we expect that it will also earn the appreciation of the parent populace, as it clearly spells out the age old saying, ‘writing things down is the best way to learn and remember.”

The plot of the TVC spins around children excelling in their academics. The commercial revolves around a young student topper who receives an award for his excellence in academics by Mr. Sachin Tendulkar. Sachin amazed by the outstanding performance by the student, poses a question to the student on the secret behind his success. The young boy reveals the new “Reynolds Trimax” as the secret behind his strong memory skills leading to his excellent academic performance.  The Reynolds Trimax is the first to combine the smooth flow benefit of gel ink and the pin point neatness of a micro tip, which is “3 times the gel writing”. The entire act ends with a statement made by Sachin – “The more you write, the better you remember”. Reynolds Trimax pen has been clearly depicted as a power behind the excellence in academic performance / new mantra to produce maximum results.

The TVC has been conceptualized by Karishma Advertising Pvt Ltd, produced and directed by Bappaditya Roy Pictures Pvt. Ltd., Mumbai.

The core idea behind the campaign was to get children connect with Trimax and perceive it as the best thing they can equip themselves with for excelling in their academics. Reynolds Trimax is value for money product with its breakthrough technological advance by offering 3 times more writing with a micro-tip in comparison to a gel pen available at an affordable price point of Rs.35/- per pen. In addition, it can also be refilled with a cost of Rs.15/- per refill.