Sun Direct – HD first off the block with Commonwealth Games
Sun Direct
Offers free broadcast of Commonwealth Games in High Definition “Sun Direct HD Subscribers gets a ring-side seat at the
Sun Direct Pvt. Ltd., the second largest direct-to-home service provider in the country, is all set to bring the Commonwealth Games in all its High Definition glory. And totally free of cost! Courtesy; Doordarshan which is beaming the games in High Definition glory.
Sun Direct, the first DTH player to launch HD services in India, follows up the industry-first telecast of IPL in HD and the FIFA Cup 2010. With this edition of the Commonwealth games it is like a growing trend of mega events being telecast in this rich TV experience.
Timed with the games, existing Sun Direct – HD subscribers can also take advantage of a substantial reduction in the package price of HD services from the 2nd of October, 2010. With a variety of HD services on offer including a unique HD movie service, Sun Direct HD will now be available in 6 month packs at only Rs.549/- and 12 month packs at only Rs.999/-
The HD telecast kicks off on the 4th of October with what promises to be a dazzling opening ceremony. The new subscribers of Sun Direct can view the Commonwealth Games 2010 in two different languages, English and Hindi.
Speaking on the occasion, Mr. Tony D’Silva, CEO of Sun Direct says, “We believe that in the constantly changing viewer-ship dynamics and taste, to keep the viewer continuously happy and engaged we need to offer them new and exciting options and Commonwealth Games 2010 in HD is yet another first from the Sun Direct stable. HD is a visual delight and we are extremely happy to offer this world class services for our audience in India.”
Sun Direct is the fastest growing DTH player in the country with a current subscriber base of 6 million. Sun Direct is far ahead in the race of the Direct- to – Home industry with its value for money pricing, attractive bundling of packages, innovative technology that appeals at every segment of the customer chain.
