Tata DOCOMO adds new dimension to ‘Pay only for what you use’- Now pay only for the websites you surf: Introducing ‘PAY PER SITE’
Tata DOCOMO
The democratization of Telecom has been pushed further with a never-before service ‘Pay per site’. Extending the brand’s differentiation pillar of Pay only for what you use to a new dimension, Tata DOCOMO, the GSM brand of Tata Teleservices Limited, has today announced an Industry First Value Added Service Initiative called ‘Pay Per Site’ for all its customers. The revolutionary offer, once again breaks through the clutter in its category, thus offering a more simplified and unique “Pay-for-what-you-use” internet browsing model.
“At the time of launch TATA DOCOMO questioned the paradigm of Pay Per Minute and introduced Pay Per Second. With PAY PER SITE the story only gets better for the consumer. Pay only for what you use & hence fairness continues to be an important differentiator for the brand,” said Mr. NV Subbarao, Regional Head – South East, TATA DOCOMO. “Our customer feedback to Pay per use services launched before have further strengthened our determination that we have been successful in creating customer delight, with services that are refreshingly different.”
“Aptly named ‘Pay per Site’, the service stands unprecedented in anything that has been attempted or offered before in the market and serves to highlight the innovation and clarity/transparency of pricing that Tata DOCOMO is associated with,” Mr. Subbarao further added.
For those who only browse 2 or 3 sites regularly can now be free from monthly rentals and packs. Pay per site offers 2 combination packs, for those only interested in single websites can pay Rs. 10 per site whereas those with multiple site browsing can also opt for a combo pack at just Rs. 25/- per month. Customers will have bundle of options within various categories of Social networking sites (Facebook, Twitter, LinkedIn, Orkut), mail options (Gmail, Yahoo, Rediff) and chat messengers (GTalk, Yahoo Messenger, Nimbuzz).
“Pay per Site is a potent market disruptor, that aims at enabling an innovative service in the Data market; offering customers the power to decide on what they surf the most and purchase ‘packs’ suited and tailored to that specific need. Tapping into the huge potential that is today offered by Social Networking and Emailing/Instant Messaging, Pay Per Site aims to offer customers the choice to ‘DO’ what they like and pay for it alone,” said Mr. Rishi Mohan Malhotra, Head-VAS, Tata DOCOMO.
“Love what you do and doing what you love is the core essence of the product proposition – Pay Per Site because if the customers love browsing only 1 or 2 sites then why should they pay a fat monthly fee. Our product innovation is based on the same concept as metered services like pay per click, pay per ad word, and now Pay per Site gives complete flexibility to customers to cherry pick their most favored sites at a very economical pricing structure,” added Mr. Malhotra.
There are 2 different genres under which each service is categorized- Social Networking Site and Emailing and Instant Messaging. Each site under this genre is priced at Rs. 10/- bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1p/kb. There are also 2 Combo options – SNS Combo Pack and Emailing Combo Pack and each Combo Pack is priced at Rs. 25/- bundled with 500 MB free data usage post which the customers will be charged 1p/kb.
To activate the services, customers can Dial *141# OR simply send an SMS with the keyword “MY SITE’ to 141 and following further instructions OR visit Tata DOCOMO Dive in zone on mobile. Customers can also activate Pay per Site service through Tata DOCOMO website by clicking on the Pay Per Site link.
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