NDS

NDS, the leading provider of technology solutions for digital pay-TV, today announced an increased focus on advanced advertising solutions in the Asia Pacific region, reinforced by the appointment of  Darryn Rodricks as Director, Advertising Solutions, Asia Pacific.

The NDS suite of advanced advertising solutions, NDS Dynamic™, enables TV operators to manage, deliver and execute advanced and interactive advertising campaigns to improve their existing advertising sales and develop new advertising revenue streams; all reinforced by accurate viewing analysis for programmers. The NDS Dynamic suite has three solutions, audience measurement, addressable advertising and interactive advertising.