- All new Airtel digital TV customers get to choose their choice of regional channels free for life
- Airtel digital TV customers can now choose to watch National Geographic in Telegu
Airtel digital TV, the DTH service from Airtel, today announced the addition of 5 new channels to its bouquet –PTC Chakde (Punjabi), Zee 24 Taas (Marathi), Saam TV (Marathi), Zee Chattisgarh (Hindi) and Zee Classic (Hindi). In another first, Airtel digital TV customers can now choose to watch National Geographic in Telegu. With this, Airtel digital TV has expanded its channel bouquet to 215.
Besides, in addition to the Regional channels that are part of their base Tariff Pack, Airtel digital TV customers get to have the rest of the Regional channels of their choice, on that Pack free for life. Customers can choose their Regional Language Pack from a total of 8 Packs in Tamil, Telegu, Kannada, Malayalam, Marathi (2), Bengali and Punjabi. This is part of Airtel digital TV’s ongoing ‘My Entertainment in My Language’ offer for all new customers.
Announcing this development Mr. Sugato Banerji, Chief Marketing Officer, DTH-Bharti Airtel said, “The latest additions to our channel portfolio are part of our endeavour to incorporate customer preferences across genres, categories. One of the key reasons for Airtel digital TV’s proliferation into the mass markets has been our focus on localization-entertainment for customers in their favourite language, genre. ‘My Entertainment in My Language’ is a proposition that is helping us establish the richness, width of our offerings in TV households that look forward to a blend of national and regional content in any part of the country they happen to be in.”
The package details of the newly added 5 channels are as follows:
| Channel Name | Language | Genre | Optional Top Ups | Packages with Which Available | Ala Carte Top Up Price- Excluding Tax |
| PTC Chakde | Punjabi | Music | Punjabi Top up | New Value, Economy, Mega and Ultra | Rs. 5 |
| Zee 24 Taas | Marathi | News | Marathi top up -2 | Economy, Mega and Ultra | Rs. 13 |
| SAAM TV | Marathi | Entertainment | Marathi top up -1 | New Value, Economy, Mega and Ultra | Rs. 10 |
| Zee Chattisgarh | Hindi | News | Ala carte top up | New Value, Economy, Mega and Ultra | Rs. 45 for 6 months |
| Zee Classic | Hindi | Movies | Hindi Top up along with Aaj Tak | New Value, Economy, Mega and Ultra | Rs.12 |

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