Nokia Launches OVI Music Unlimited To Support Legal Music

4 million legal digital tracks – latest and largest catalogue – available to consumers free for a year

Nokia OVI Music Unlimited

Nokia today announced the launch of localized Ovi Music Unlimited (OMU) service in Delhi. Delivering the latest and rich local catalogue and created specifically for the Indian market, the service offers more than four million legal tracks from across 19 genres including Rock, Rap, Hip Hop, Pop, Bollywood, Sufi, Indipop, Indian Classical, Devotional, Ghazals, Malayalam, Tamil, Gujarati, Bengali, Punjabi and Bhojpuri,  amongst others. Consumers who buy a Nokia Ovi Music Unlimited enabled device will be able to download millions of tracks for free, direct to their mobile phone or to their PC from the Ovi Music Store for 12 months. More importantly, they get to keep all their downloaded music forever.

Ovi Music Unlimited will redefine the way Indian consumers discover, download and enjoy digital music. The service offers consumers free access to the latest high quality legal digital music downloads and customized playlists. The service also offers full metadata and improved search, with the ability to search for tracks by the name of the actor, actress or movie. New songs by major labels will also be available on Ovi Music Unlimited when released in India.

Speaking on the occasion Mr. Viral Oza, Head, Activation, Media and Online Marketing Nokia India said, “Music is a universal language that everyone identifies with. Our composers, singers and technicians put in significant amount of effort to create music that can be enjoyed by everyone. But despite all the hard work the Indian music industry is facing a lot of challenges from illegal downloads. Ovi Music Unlimited is win-win offering that gives consumers a platform to download millions of legal songs for free and music industry an opportunity to monetize those downloads.

“In partnership with major global labels and more than 150 local music labels and publishers, the service offers the richest choice of local music paired with tracks from major international artists, creating the largest catalogue of its kind in India.”

Ovi Music Unlimited includes catalogues from major global labels Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music. Nokia’s local partnerships include South Indian Music Companies Association (SIMCA), Indian Music Industry (IMI), Hungama that represents major labels like Yash Raj, Tseries, Eros amongst others.

Mr. Vijay Lazarus, President, PPL Ltd said, “Given the rapid changes that the music industry is undergoing because of the technological advances and newer consumer demands, there is an urgent need to devise newer solutions that would benefit both consumers and the industry. Ovi Music Unlimited is a significant and timely step towards creating a strong music ecosystem and framing a legal music environment that addresses the need to contain piracy.”

Mr. Rajat Kakar, Managing Director, Universal Music India said, “Our association with the market leader Nokia is a significant step forward in shaping the digital music ecosystem in India. Ovi Music Unlimited is truly unique and addresses key challenges of accessibility, affordability and piracy that have existed around music consumption.”

Mohit Chauhan, renowned singer & composer said, “I am happy to be associated with Nokia with Ovi Music Unlimited that provides my fans a legal platform to download songs from my latest album, Fitoor.”