ZyXEL Joins the ‘Taiwan Excellence’ Campaign in Three Emerging Markets

ZyXEL’s technology leadership reinforces Taiwan’s brand position in technology development

ZyXEL Communications

ZyXEL Communications (TSE: 2391), the world’s leading broadband access solutions provider, announces the company’s participation in an integrated marketing communications campaign by the ”Taiwan Excellence” initiative, organized by TAITRA (Taiwan External Trade Development Council). ZyXEL is one of the top 20 Information Communications Technology Companies in Taiwan invited to participate in this campaign, to showcase Taiwan’s leadership and excellence in information and communications technology. The campaign will go through three emerging markets in India, Indonesia and Vietnam for a half-year to the end of 2010.

Today is a very significant day for ZyXEL and our Asia strategy,” said Pinaki Chatterjee, Executive Director-Technical, ZyXEL “We are very happy to be a part of ‘Taiwan Excellence’ where in we will showcase our two leading technologies. We are known across the globe for our new innovative technologies which are increasingly getting connected through trade and commerce so that growth upside in the long term would be strong. ZyXEL’s experience of lean manufacturing, supply chain management, current asset management and its strong relationships in the market and the community would help in the new business as well.”

To support one of the ”Taiwan Excellence” propositions featuring Taiwan’s technology competence and achievements, ZyXEL will support the campaign with its two leading product families – its high-speed ADSL wireless gateways and high performance wireless broadband routers. With the rapidly increasing demands for mobile and wireless connectivity, along with incremental growth in both business and personal activities in the three emerging markets, a growing sophistication of wireless networking has become imperative. ZyXEL solutions, with more than 20 years of proven performance and technology leadership, are evidently the right solutions to these new, emerging needs.

The ”Taiwan Excellence” campaign will initially kick off on June 18, 2010 in Indonesia and later simultaneously in a few cities in Vietnam and India. For details about this campaign, please visit www.taiwanexcellence.com.tw