UTV Indiagames launched an engaging game for I Hate Luv Storys
I Hate Luv Storys Mobile Game
Love is in the air as movie buffs eagerly await the release of the movie – I Hate Luv Storys, a film coproduced by Dharma Productions and UTV Motion Pictures. Capturing this Luv syndrome on mobile, UTV Indiagames today announced the launch the official mobile game for I Hate Luv Storys as the film cast – Imran Khan and Sonam Kapoor along with the director – Punit Malhotra unveiled the game at JW Marriott, Juhu.
With stunning visual elements and character animations, the mobile game takes all the luv-struck gamers into a virtual world of Jay and Simran where the gamer has to step into the shoes of Imran Khan a.k.a Jay and interact with Sonam Kapoor – Simran and Sameer Dattani – Raj for an exciting gaming experience. Intuitive controls, slick adaption, high quality graphics, easy maneuverability are definite to prove to be a gamer’s delight as they pave their way through four very engaging levels, all based on the events inspired from the movie.
In level one – Theatre Blues, Jay has been forced to watch a film with Simran and Raj and he has a task to irritate Simran without getting caught. Once he succeeds, he moves on to the second level – Love Cocktail, where he has to secretly refill in Raj’s glass and get him completely drunk at Simran’s cocktail party. Moving on to the third level: Dance of Envy, Jay has to groove and perform some jazzy dance moves with Giselle and ensure that Simran gets jealous. And in the fourth level, Race for Love, much like in movies, Jay realizes his true luv for Simran and has to rush to a theatre and stop Simran before it is too late!
Announcing the launch of the game, Samir Bangara, COO, UTV Indiagames said, “ This movie has excellent pedigree coming from– Dharma and UTV Motion Pictures with a young star cast that our gaming audience identifies with. The romantic genre was also interesting as we see an increasing mix of women in our user base. The different game experiences including a racing game, ensure appeal across our target audience while keeping with the theme of the movie”
Talking about this association, Punit Malhotra, Director of I Hate Luv Storys said, “I Hate Luv Storys is a fun, young film made with a lot of heart. I am sure people will really like this gaming experience by Indiagames as its interactive, enjoyable and engaging.”
A great promotional method used by the team of I Hate Luv Stories. I hope other production houses also comes up with ideas like this