Roary The Racing Car

Nick India with Zapak Games brings Roary The Racing Car to the Indian Markets

The famous international race car, speeds his way into India

Nick, India’s leading entertainment channel, adds more reason for kids to smile this summer! Partnering with Zapak Games, Nick India has introduced Roary the Racing Car range in the Indian Markets. This range of toys also marks the launch of the 1st ever Roary product to be launched in India.

Roary, is one of most recognized TV properties internationally and Nick has obtained the exclusive rights for Roary toys in India. This range will include 8 different types of racing cars, with range starting from Rs. 399 for the single die-casts going up to Rs. 5999 for the Deluxe Silver hatch Race track. For the technologically advanced, this range also includes Remote controlled Roary.

Roary The Racing Car

Speaking on the launch, Sandeep Dahiya, Vice President – Consumer Products, Viacom18 Pvt. Ltd. said, “In this first time association with Zapak, we are excited to bring to India, the internationally acclaimed Roary the Race Car. We are delighted to add Roary to our product line so that children can imagine, build and play with one of their favorite characters.”

Adds Rohit Sharma, CEO, Zapak Games “It gives us immense happiness to bring to our kids such a fun and playful brand which is sure to win hearts. Roary’s popularity and appeal made it easy for us to race toward this partnership. The show has proven to be a top performer on and we fully expect this new range to speed off the shelves.”

With this new range, NICK adds another feather to its hat! The collection available at all leading stores is a stepping stone for NICK India’s mega plans of further strengthening its market share in the kids’ consumer products space.