Luminous Signs Sachin Tendulkar
Luminous, the leading brand in the field of Power Backup solutions Signs the legend Sachin Tendulkar as Brand Ambassador
New Delhi, 3rd May 2010: Luminous Power, a leader in Power Back UP solutions for home, commercial, Telecom Towers & renewable energy systems signed the legend SACHIN TENDULKAR as Brand Ambassador.
Over the last 20 years, Luminous Power has emerged as a leader in its field not only in India, but in 35 countries (Asia, Africa, and Middle East). Luminous brand has a proven track record for excellent product reliability & for providing value to its customers through constant innovations & improvement in its offering.
Speaking about the association with Sachin Tendulkar, Mr. Rakesh Malhotra, Founder and CEO, Luminous Power said, “In addition to being an immensely popular sporting icon, Sachin represents the core values of Luminous brand. i.e. Reliability, Consistency , Longevity & Highest standards of Integrity.” “As our brand face, he will reinforce the communication of Luminous core brand values to the country, India, Diasporas & cricketing fans around the world.
On endorsing the Luminous brand, Sachin Tendulkar said “I am delighted to be associated with the brand, Luminous which has innovations with proven reliability & performance. The relationship is the result of shared values and the comfort. As a family man, I can relate at a very personal level to the comfort that a power back up solution can bring to a home.”
“Sachin is a perfect gentleman & a great performer. He embodies what Luminous stands for” added Mr. Malhotra
Sachin Tendulkar will feature across all the communications of Luminous inverters, batteries, UPS, renewable energy systems & other power products. Luminous will be carrying out an aggressive campaign & will be spending around Rs.60 Cr. on marketing activities in the next financial year.
About Luminous Power Technologies : Luminous Power is leading Power & energy Storage Company with a global presence, delivering high quality products for home, commercial, telecom towers & renewable energy systems. Founded in 1988, the group has revenue exceeding US $ 250 million in FY 09-10 and projected to be US $ 500 million by FY 10-11. The group businesses include Power Backup, Power Storage, Distributed Power Generation, Renewable & Alternate Energy solutions and Physical infrastructure solutions for IT & Telecom, Engineering Design & Support services, Plug-in Hybrid Electric Vehicles and mobile phones & accessories. Luminous markets its products to over 32 countries worldwide. Its Global technology centers located in India, United States & China deliver cutting edge technology that goes into every Luminous product. Luminous follows its proprietary UGC (Universal Grid Compatibility) process to ensure consistency & very high standard of reliability of its products anywhere in the world. Luminous has been consistently winning awards & accolades for market leadership and excellent reliability of its products. Luminous is the proud recipient of Frost & Sullivan Industry Technological Leadership award for market penetration in DC-AC Inverters in Non Renewable Energy markets in Asia Pacific.
Sachin’s personality goes with the brand’s reputation as ‘ghar ghar ka chirag’. Tendulkar has the same kind of energy the brand has.